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marketing

Writing Samples

PTPN Insights: Are you pulling new patients into your clinic, or pushing them away without realizing it?

While I’ve been recommending a lot of these tactics, especially web optimization and building up content on your site, it was interesting to see the broader picture of how consumers find business. I agreed with our expert Joy Scott, of Scott Public Relations, that people are no longer finding out Read more…

By admin, 11 years3 years ago
Editor

PTPN Insights: The latest Google update

Every once in a while, I get to work on something in my own wheelhouse. (Un)fortunately, most of this post was already written. I merely searched to find a few newer articles; my source copy had been published about a month ago. That said, I’m glad I got to work Read more…

By admin, 11 years3 years ago
Writing Samples

PTPN Insights: How are physical therapy patients finding your website?

I am still amazed that many of our network members do not have websites for their clinics; they simply don’t understand the need. Perhaps it’s a generational divide. They see it as a flashy waste of time; as a patient, I see it as a way to get to know Read more…

By admin, 12 years3 years ago
Marketing Contractor

Mizzou Atlanta website is launched!

I am happy to announce that mizzouatlanta.com is now online! When I moved to Atlanta from New York (where I worked on mizzounyc.com for three years), the first thing I did was search for the local Mizzou alumni chapter’s website… which did not exist. Because our move coincided with Mizzou’s Read more…

By admin, 12 years3 years ago
Marketing Contractor

How can I use each social media network?

I was working with my client PTPN to help their members understand social media better, and realized that I had not seen an easy way to distinguish between social media sites for business owners. We were putting together a toolkit to navigate creating social media and I suggested creating a Read more…

By admin, 14 years3 years ago
Marketing Contractor

Case study: DOZZINO

My husband often laments the dearth of quality restaurants in our neighborhood (lots of cooks, but not many chefs), so we were excited to see a new place open up on our block steps away from our front door last November. Every time we go in, we’re impressed by their Read more…

By admin, 14 years3 years ago
recent ramblings
  • Volunteering to read a LOT of books March 26, 2025
  • Collaboration is a process November 1, 2024
  • Giving back to my alma mater September 13, 2024
  • Five of my latest 5-star book reviews May 15, 2024
  • Stepping into a management role October 2, 2023
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