While I’ve been recommending a lot of these tactics, especially web optimization and building up content on your site, it was interesting to see the broader picture of how consumers find business. I agreed with our expert Joy Scott, of Scott Public Relations, that people are no longer finding out Read more…
Every once in a while, I get to work on something in my own wheelhouse. (Un)fortunately, most of this post was already written. I merely searched to find a few newer articles; my source copy had been published about a month ago. That said, I’m glad I got to work Read more…
Sometimes writing is all about speaking to your audience. With October being National Physical Therapy Month, at PTPN we wanted to focus on all of the specialty programs offered by PTs, educating the public about what they can find at their local physical therapy office and encouraging PTs to start Read more…
I am still amazed that many of our network members do not have websites for their clinics; they simply don’t understand the need. Perhaps it’s a generational divide. They see it as a flashy waste of time; as a patient, I see it as a way to get to know Read more…
As with part 1 on financial know-how, this is a piece where I was more an editor than a writer. Along with my boss, Stephen, we edited an hour-long conversation on understanding a clinic’s bottom line into two separate blog posts. The first focused on why business owners should understand Read more…
This is another piece where I was more an editor than a writer. PTPN’s CEO and President, Michael Weinper, has more than 40 years of experience as a practice owner and business manager. We talked for about an hour about financial management and best practices for understanding your clinic’s bottom Read more…
OK, so this is more about my editorial skills than my writing skills; I had to take a script for an in-service presentation and adapt part of it into a different voice/tone for this blog entry. But given the topic, I was happy to have detailed source material as I’ve Read more…
I can’t believe it’s been five years since PTPN launched Physiquality, a health and wellness brand for its member physical therapists. At the time, I was working for PTPN’s national headquarters in California, and oversaw the creation of the original website (as I’ve overseen its development, expansion and blog ever Read more…
While everyone likes to start the new year off fresh, I don’t think many practice office managers look forward to mastering the new regulations that go into effect every January 1. Changes in Medicare reflect changes we’re seeing across the spectrum, that focus on better care for less money. Here Read more…
January is a great time to look for new staff members. The holidays are behind you, and people are eager to get new jobs to pay off their holiday bills. Whether you’re hiring a new admin or a clinical director, our PTPN experts have some advice to follow as to Read more…