Sometimes writing is all about speaking to your audience. With October being National Physical Therapy Month, at PTPN we wanted to focus on all of the specialty programs offered by PTs, educating the public about what they can find at their local physical therapy office and encouraging PTs to start Read more…
It saddens me to think that last month we had to celebrate that the obesity rate for preschoolers had declined by a percentage point in five states. The reality is that we still can say one out of eight preschoolers is obese. Now that I’m a parent, I’m more aware Read more…
I am still amazed that many of our network members do not have websites for their clinics; they simply don’t understand the need. Perhaps it’s a generational divide. They see it as a flashy waste of time; as a patient, I see it as a way to get to know Read more…
I was able to fit in one more reading panel for ELLE magazine before the baby came; I sent my reviews during the last week before my due date. To my surprise, they said the results were quite close. I had to send in a weighted preference to help them rank Read more…
As with part 1 on financial know-how, this is a piece where I was more an editor than a writer. Along with my boss, Stephen, we edited an hour-long conversation on understanding a clinic’s bottom line into two separate blog posts. The first focused on why business owners should understand Read more…
I am happy to announce that mizzouatlanta.com is now online! When I moved to Atlanta from New York (where I worked on mizzounyc.com for three years), the first thing I did was search for the local Mizzou alumni chapter’s website… which did not exist. Because our move coincided with Mizzou’s Read more…
This is another piece where I was more an editor than a writer. PTPN’s CEO and President, Michael Weinper, has more than 40 years of experience as a practice owner and business manager. We talked for about an hour about financial management and best practices for understanding your clinic’s bottom Read more…
Now that I am a mother to a baby boy with a partner who is highly athletic and competitive, I have a feeling that many youth sports are in our future. While I don’t know what our little man will take a fancy to, or for what he’ll have an Read more…
OK, so this is more about my editorial skills than my writing skills; I had to take a script for an in-service presentation and adapt part of it into a different voice/tone for this blog entry. But given the topic, I was happy to have detailed source material as I’ve Read more…
I can’t believe it’s been five years since PTPN launched Physiquality, a health and wellness brand for its member physical therapists. At the time, I was working for PTPN’s national headquarters in California, and oversaw the creation of the original website (as I’ve overseen its development, expansion and blog ever Read more…